Blogs, Tips, Tricks, and Resources

How do you reach large audiences without breaking the bank? Money and time are limited resources– today more than ever! But don’t fret. Even with limited resources, there are still ways to achieve impactful results through your emails. With some strategic planning and efficient utilization of available tools and techniques, you can optimize your email…

Analytics. Just the word might be enough to make you jump in fear, but think of it like learning to ride a bike. Sure, you’ll tip over and scrape your knee, but once you get the hang of it, it’s free sailing from there. Similarly, even though you may not know what certain metrics mean…

In today’s digital age, learning is not confined to just classrooms. They carry over into the virtual realm, where email marketing plays a pivotal role in spreading knowledge, engaging audiences, and driving meaningful action. Embracing this medium for educational campaigns opens doors for organizations to connect with their target audience on a deeper level, delivering…

With smartphones and tablets becoming a staple of everyday life, creating mobile-friendly email content is essential in today’s digital landscape. Let’s face it, most folks are checking their emails on their phones or tablets these days. And if your email looks wonky or takes forever to load on a mobile screen, you’re probably losing out…

In the bustling digital landscape, where inboxes are overflowing with a myriad of messages vying for attention, non-profit organizations face a unique challenge: how to cut through the noise and compel recipients to open their emails. The answer lies in the often-overlooked hero of email marketing– the subject line. From boosting open rates to driving…

How are you supposed to send emails if you don’t have anyone to send emails to? Building a strong and engaged email list is crucial for the success of non-profits. There are a multitude of methods to gain your members’ emails from social media to sign-up forms to in-person attendance. It does not have to…

Non-profits play a crucial role in making positive changes in our communities. But how can they effectively reach out to their supporters, donors, and volunteers? That’s where email marketing comes into the picture. Email marketing is a beacon of opportunity for non-profits. It plays a pivotal role in building relationships, establishing trust, promoting initiatives, and…