Analytics. Just the word might be enough to make you jump in fear, but think of it like learning to ride a bike. Sure, you’ll tip over and scrape your knee, but once you get the hang of it, it’s free sailing from there. Similarly, even though you may not know what certain metrics mean…

How do you reach large audiences without breaking the bank? Money and time are limited resources– today more than ever! But don’t fret. Even with limited resources, there are still ways to achieve impactful results through your emails. With some strategic planning and efficient utilization of available tools and techniques, you can optimize your email…