Creating Spanish-speaking campaigns

In order to maximize the campaign’s impact, we narrowed down the audience to the counties where Strengthening Indiana Families’ Family Resources Centers were being opened. Recognizing the importance of engaging with diverse communities, we developed campaigns in both English and Spanish to effectively connect with the Spanish-speaking population within the targeted counties. When an ad was displayed in a specific county, users were directed to their respective county’s dedicated landing page. This approach allowed us to deliver tailored messaging and create a personalized journey for each individual, fostering a stronger connection between the campaign and the target audience within each county.