Foster Intake Rate Reduction Macro Campaign Report

Kids Don’t Come With Instructions

The Strengthening Indiana Families “Kids Don’t Come with Instructions” macro campaign set forth with a clear vision to reduce the stigma of getting support, to deepen community engagement, and to shine a spotlight on mental health and community support services.

In our efforts to amplify the presence of the Family Resource Centers across Grant, Tipton, Madison, and Delaware counties, we deployed a robust digital strategy. Our outreach efforts focused on meaningful engagement with families, understanding that our message needs to be shared in their specific location. We crafted a targeted campaign that strategically placed our social media ads, display ads, and search advertisements across the digital landscapes frequented by parents and caregivers. The focus was to engage authentically with families, featuring high-impact images reflecting the community’s diversity.